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The Importance of Business Cards

Everything we do in business today is electronic; sending emails, signing contracts, attending meetings, daily shopping, even connecting through social media. The company card is one major thing that digital will not completely replace anytime soon. Custom printing is the best way to produce a business cards specially made to align with your needs. Here are five reasons why the old school business card remains significant, and why you must have a pocket full of them constantly.

  1. Swapping contact information digitally is unbiased

Networking is all about making genuine connections. Sending contact info via text or email on the place is convenient but it is also extremely impersonal. Engaging in eye contact and real conversation is the way real relationships begin and also the way you get remembered. Two people with their heads buried in their telephones typing away will not produce any type of significant memory of their experience. It is easy to transfer the data from a business card to your mobile device after the dialog.

  1. They are the best direct marketing tools

Email marketing, search engine optimization, and paid press all do an excellent job of bringing prospects and leads, but they still are not as successful as an in-person meeting sealed with a handshake together with a business card exchange. You can encounter a possible lead or contact anytime; tradeshows, business conventions, happy hour, airport lounges, and equipping yourself with business cards at all times will make certain you never miss a chance to earn a valuable company connection. Keep some in your pockets, wallet, money clip or notebook bag so the next time you encounter a prospect you are prepared.

  1. A business card is the first impression of your brand

When you meet somebody that could possibly be an excellent prospect or connection, do not you want them to walk off with a terrific first impression? A memorable business card does a lot more than simply pass on an email address or telephone number. When I make a connection via my business card, I do not want my name linked to the word cheap. A retail store hoping to make a terrific first impression would not produce a storefront sign using a bit of cardboard and a Sharpie. I have that exact same mentality in regards to my business cards.

My objective is to create a memorable first impression. I use metal business cards from for additional effects. They make a fantastic first impression and they also work as a wonderful icebreaker. I haven’t once had a conversation ending after handing over my business card. A special business card will actually fuel the dialogue even further. Yes, they cost more, but think of how many unnecessary expenses you can cut to allocate funds for good business cards. Hold off on the ping pong table and espresso machine to your office and get some business cards which will make a terrific first impression.

  1. Creative business cards become shared and continually advertise for you.

A business card is a physical thing a possible prospect leaves the experience with, as your brand remains with them. If you hand over a creative business card which makes a excellent impression that person is very likely to reveal it to others, by putting you and your brand before additional prospects.

  1. Business cards show you are prepared

Have you ever had somebody write their contact information on a cocktail napkin and hand it on to you? How about somebody that had a cell phone with a dead battery? It is not the most professional approach; if you need a business card printed, Melbourne City Print is the place for you.


Scott Dean

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