May 16, 2018
Marketing plays an essential role when it comes to selling your property. With the use of a solid marketing strategy, awareness in buyers is created, increasing your chances of a high offer due to competition. The higher the number of responders to a potential home sale, the more offers on the table to pick and choose from. One of the main reasons why it’s a good idea to hire a real estate agent is because they will be able to offer you a strong marketing campaign. It is like hiring an interior designer to revolutionize your interior and create your dream home or space.
Know what type of marketing strategies your real estate agent can provide to aid you in your decision. If you want to go the extra mile and ensure that your house is sold quickly at the highest price, you can also keep the following marketing tips in mind:
Real Estate Photography
One of the most essential elements of any successful marketing campaign is clear, attractive photographs. If you place property on the market with limited pictures, buyers will assume that you have something to hide. You’ll want to take a wide selection of both interior and exterior photos. Your real estate agent may arrange for professional photographer to get the best view. However, if you are selling your property on a budget, why not take the shots yourself? Be sure to take far more than you think you’ll need so that you have plenty of options to choose from. Good thing digital cameras allow you to take as many photos as you like without paying any extra. If you are appealing to a market of beach homeware lovers than really showing that in photos is crucial.
Interior Photo Tips
Before taking photographs, make sure that you have plenty of lighting in the room. Let the natural light by pulling back the curtains, and turn on all of the lights in the room as well. This will help light up the home’s features.
- Tidy up your house as if you were preparing it for sale before you start shooting. In addition to cleaning the house from top to bottom, you should also clear out any excess clutter and stage each room to make it look its best. You won’t impress any buyers with a depressing scene of dirty dishes and overflowing rubbish bins.
- Make sure to highlight interesting or unique features of the home, such as spiral staircases or fireplaces, really emphasizing on the décor and design of the home.
- Be cautious of mirrors or windows. It’s easy for the flash to get caught in the reflection, which will automatically make your photograph look like it was taken by an amateur and can detract from the room’s actual features.
Exterior Photo Tips
- Shooting in direct sunlight is not recommended. Instead, wait for the ideal conditions or time of day when there is even lighting around the home, rather than harsh light and shadows.
- As with the interior of your home, it’s best to tidy up the house’s exterior before your shoot. You may need to give bushes and trees a bit of pruning, or remove your children’s toys from the yard. Clear away any vehicles, bicycles, or rubbish bins if they are obscuring the shot.
- Crop out sidewalks, telegraph poles, or other extraneous features when editing the photos. Make sure that the property is the center of attention.
Make use of the astonishing set of photos taken in your property. Most buyers prioritize online listings first during their search for a home. You can take advantage of this by placing as many online property listings up as possible. Do not forget to include contact details, pertinent information about the property, and all of your best photos. One of the benefits of working with a real estate agent during this process is the fact that they usually have access to more exclusive listings websites.
Aside from online ads, you can also place ads in the local and major newspapers alongside other advertisements related to the home industry such as home extension builders and design services. Printing of your photographs depends on the type of publication you are advertising in. Although these are more costly than online ads, they can pay off if you run an ad during peak exposure days.
Real Estate Flyers
You can also engage the services of high-quality set of flyers printers. These flyers should be visually appealing, eye-catching, and informative. As with the advertisements, use your best photo. Again, if you are appealing to a coastal environment then showcasing your beach style furniture in staging the room would be appropriate and appealing to the market.
These can be distributed anywhere you please, including your neighbours’ mailboxes, open inspections, and your workplace. Don’t be afraid to ask friends and family to pass the flyers out to their networks, to broaden your marketing reach. One good time to pass out flyers would be at a garage sale. You can multitask by making money off of your old junk, clearing out your property, and advertising your home all at the same time!
You can also ask permission to post your fliers on community notice boards and bulletin boards in local shops for interested parties to see. Electronic flyers are a more eco-friendly option, and can be distributed to your full mailing list.
For Sale Signage
Don’t underestimate the power of an old-fashioned sign. You can let any passers-by know that your property is available by putting up a “For Sale” sign in your yard. Most real estate agents will be able to provide this on your behalf. Corner properties may require two signs, to catch the eye of traffic coming from both directions. Be sure to make your contact information large, clear, and easy to read so that it would be noticeable.
Open House Inspections
Another great marketing strategy is hosting an open house inspection. However, if you are in a remote location or if the house isn’t in its best condition, an open house is not feasible and may eventually do more harm than good. Yet in many cases this will help expose your property to buyers, increasing your chances of multiple attractive offers. If you have recently undergone a home extension, showcasing this at an open house would be the perfect opportunity. To maximize your chances of success, be sure to choose the date carefully, avoiding bad weather or public holidays. You can advertise your inspection in online listings, newspapers, and your flyers to help ensure a large turnout.
Since every situation is different, some of these marketing tips may apply to your home while others may not. It’s advisable to consult your real estate agent about the current market conditions, competition, and what type of campaign will work the best for you. A strong marketing campaign can make or break your house sale, so it’s worth putting significant effort into.