July 6, 2016
3 Tips In Coaching For Business Marketing
Developing yourself as a trusted coach offering coaching for business is really about exposure and positioning. The more your target audience sees you in the context of your location of knowledge, and the more you are creating trends (instead of following them), the more you will be acknowledged as a thought leader.
Thought leaders are excellent at developing connections and constructing relationships with a core inner circle of people with complementary understanding to their own. After all, have you ever seen leaders who have got to where they are on their own?
2. Determine Your Unique Selling Proposition
This is actually worth investing a long time on– keep in mind if it’s not clear in your mind exactly what makes you different to the rest, it will not be clear to clients either! What makes you so distinct that people should opt to work with you over your competitors?
Strive for more effective ways to fill your customer expectations? Partnership with others could be a key for you. Coaches are typically “solopreneurs” but don’t let this classification fool you. The most successful out there usually associate their success to surrounding themselves with the right people. Here are a few recommendations for how partnership might work for you:
– Affiliates– have you considered having your own affiliate program? Pay a “finder’s fee” to affiliates who advertise for you and effectively bring in clients. Or in turn you might promote somebody else’s product and services and get a commission.
– Joint ventures– this is where you share the risk and benefit of a project with someone else. You team up with another coach or coaches to offer coaching to organisations, or possibly you team up to produce a product of advantage to your market. This could be anything really, however here are some ideas to get you thinking– ezines, books, podcasts, software application, TELEVISION shows, conferences that extend from selling your coaching business to selling solar hot water systems.
– Strategic alliances– a relationship developed between two or more complementary operators, such as between a business coach offering small business coach training and a carrier of business website options or online marketing (we have been assisting business coaches like that for many years). Often there is an agreement for commission and often it is merely a goodwill alliance.